Template must include
Provide your company name
Attach company logo
Attach company logo
Overview: Provide a brief description, explain what your product is, and mention its launch status.
Describe your business in about 140 characters, mentioning key details
Team: Include team details, such as sharing information about yourself and the co-founder. This should involve a photo, role in the company, education, and achievements.
The challenge: Identify the specific challenges your target market is currently encountering
Pinpoint the exact ‘pain points’ and ensure that the issues you’re addressing are either not directly addressed by competitors or are not adequately resolved by them.
Solution: What solution does your company offer?
How does it directly address ALL the ‘pain points’ mentioned previously?
Highlight the uniqueness and differentiation of your solution compared to others. Clearly distinguishing your solution from alternatives is crucial for a successful pitch.
Market opportunity:
- Define the overall market size your company aims to capture.
- Describe your company’s positioning within the market.
- Determine current spending in the market.
- Utilize the bottom-up approach to forecast market size.
- Identify your target customers and their demographics, considering factors like age, gender, location, income, and interests.
- Specify your current customer base and potential reach.
- Determine the pricing range your customers can/would afford for your product or service.
Marketing growth and strategy: Marketing and Growth Strategy Outline your marketing approach. How will you attract and motivate users to join your service, platform, or product? What’s your strategy for expanding beyond your initial customer base?
Revenue stream: List your revenue streams and explain each. Describe how you plan to earn money and estimate potential earnings. Clearly mention any assumptions. Share your pricing structure with projected revenue. If you have a subscription or freemium model, outline features for each level.
Achievements: Include achievements like winning competitions. Specify the number of viewers, users, and customers.
Highlight the growth in engagement or revenue on a weekly or monthly basis.
Ensure that the achievements listed on your timeline are related to your product or company not personal accomplishments.
Timeline: Create a timeline detailing your product or company’s development. Outline upcoming milestones and include a 3-month plan outlining your execution strategy.